Our mission
Our mission
Our mission
Our mission
Make food from all cultures accessible and affordable for all
Make food from all
cultures accessible
and affordable for all
Our pledge
Our pledge
Our pledge
Our pledge
Our pledge
We're reuniting people with the food they love
We're reuniting people
with the food they love
We're reuniting people with the food they love
We're reuniting people
with the food they love
We're dedicated to
serving the underserved.
We're dedicated to
serving the underserved.
We're dedicated to
serving the underserved.
Our purpose
Our purpose
Our purpose
Our purpose
Our purpose
We make authentic flavors
widely accessible for all
We make authentic flavors
widely accessible for all
We make authentic flavors
widely accessible for all
We make authentic flavors
widely accessible for all
We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.
We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.
We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.
We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.
How we taste life to the fullest
How we taste life to the fullest
How we taste life
to the fullest
How we taste life to the fullest
How we taste life to the fullest
What we believe
What we believe
What we believe
What we believe
What we believe
This purpose forms our team's beliefs
that got us to where we are today.
This purpose forms our team's beliefs
that got us to where we are today.
This purpose forms our team's beliefs that got us to where we are today.
This purpose forms our team's beliefs that got us to where we are today.
01
01
01
Food has a deeply profound effect on our lives
Food has a deeply profound effect on our lives
Food has a deeply profound effect on our lives
Food has a deeply profound effect on our lives
It connects one generation to the next and ignites memories long past the meals we savor.
It connects one generation to the next and ignites memories long past the meals we savor.
It connects one generation to the next and ignites memories long past the meals we savor.
It connects one generation to the next and ignites memories long past the meals we savor.
It connects one generation to the next and ignites memories long past the meals we savor.
02
02
02
Food gives us power to express our personal identity
Food gives us power to express our personal identity
Food gives us power to express our personal identity
Food gives us power to express our personal identity
The more we share our foods, the more we care about each other.
The more we share our foods, the more we care about each other.
The more we share our foods, the more we care about each other.
The more we share our foods, the more we care about each other.
The more we share our foods, the more we care about each other.
03
03
03
Every cuisine is a common story to be consumed together
Every cuisine is a common story to be consumed together
Every cuisine is a common story to be consumed together
Every cuisine is a common story to be consumed together
From familiar flavors of home to novel tastes that transport us, every meal is a story.
From familiar flavors of home to novel tastes that transport us, every meal is a story.
From familiar flavors of home to novel tastes that transport us, every meal is a story.
From familiar flavors of home to novel tastes that transport us, every meal is a story.
From familiar flavors of home to novel tastes that transport us, every meal is a story.
04
04
04
We dream of a day where no food is considered “exotic”
We dream of a day where no food is considered “exotic”
We dream of a day where no food is considered “exotic”
We dream of a day where no food is considered “exotic”
A world where every child is proud to open their lunchbox
A world where every child is proud to open their lunchbox
A world where every child is proud to open their lunchbox
A world where every child is proud to open their lunchbox
A world where every child is proud to open their lunchbox
Our story
Our story
Our story
Our story
Founded in the Bay Area
Founded in the Bay Area
Delivering global flavors
nationwide for over 9 years
Delivering global flavors
nationwide for over 9 years
Delivering global flavors
nationwide for over 9 years
Delivering global flavors
nationwide for over 9 years
Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.
Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.
Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.
Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.
Founded in the Bay Area
Founded in the Bay Area
Founded in the Bay Area
2011
2011
2011
2011
Larry builds his first e-commerce platform
Larry builds his first e-commerce platform
Larry builds his first e-commerce platform
Larry builds his first e-commerce platform
Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.
Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.
Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.
Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.
2014
2014
2014
2014
Inspired by group buying on WeChat
Inspired by group buying on WeChat
Inspired by group buying on WeChat
Inspired by group buying on WeChat
Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.
Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.
Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.
Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.
2015
2015
2015
2015
The birth of Weee!
The birth of Weee!
The birth of Weee!
The birth of Weee!
With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.
With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.
With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.
With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.
2016
2016
2016
2016
Raised capital to fuel growth
Raised capital to fuel growth
Raised capital to fuel growth
Raised capital to fuel growth
An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation.
An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation.
An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation.
An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation.
2017
2017
2017
2017
Pivoted to direct-to-consumer grocery delivery
Pivoted to direct-to-consumer grocery delivery
Pivoted to direct-to-consumer grocery delivery
Pivoted to direct-to-consumer grocery delivery
Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.
Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.
Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.
Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.
2020
2020
2020
2020
Pandemic era e-commerce injects a 700% YoY growth surge
Pandemic era e-commerce injects a 700% YoY growth surge
Pandemic era e-commerce injects a 700% YoY growth surge
Pandemic era e-commerce injects a 700% YoY growth surge
Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.
Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.
Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.
Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.
2021
2021
2021
2021
Acquisition of RICEPO: We introduce restaurant delivery
Acquisition of RICEPO: We introduce restaurant delivery
Acquisition of RICEPO: We introduce restaurant delivery
Acquisition of RICEPO: We introduce restaurant delivery
Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.
Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.
Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.
Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.
2022
2022
2022
2022
Introduced Korean, Japanese, Vietnamese, and Filipino storefronts
Introduced Korean, Japanese, Vietnamese, and Filipino storefronts
Introduced Korean, Japanese, Vietnamese, and Filipino storefronts
Introduced Korean, Japanese, Vietnamese, and Filipino storefronts
2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.
2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.
2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.
2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.
2022
2022
2022
2022
Acquisition of Anycart
Acquisition of Anycart
Acquisition of Anycart
Acquisition of Anycart
We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.
We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.
We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.
We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.
2022
2022
2022
2022
Introduced Global Marketplace
Introduced Global Marketplace
Introduced Global Marketplace
Introduced Global Marketplace
We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.
We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.
We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.
We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.
2023
2023
2023
2023
Introduced Fresh Daily
Introduced Fresh Daily
Introduced Fresh Daily
Introduced Fresh Daily
We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.
We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.
We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.
We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.
No. 1
No. 1
Asian grocery app
Asian grocery app
No. 1
Asian grocery app
1.5m+
1.5m+
Reviews
Reviews
1.5m+
Reviews
100k+
100k+
Products
Products
100k+
Products
250+
250+
Our van fleet
Our van fleet
250+
Our van fleet
5m+
5m+
Daily impressions
Daily impressions
5m+
Daily impressions
2024
2024
We’re the first choice destination for
households who seek global flavors.
We’re the first choice destination for
households who seek global flavors.
We’re the first choice destination for households who seek global flavors.
No. 1
No. 1
No. 1
Asian grocery app
Asian grocery app
Asian grocery app
30m+
50m+
50m+
Orders
Orders
Orders
1.5m+
1.5m+
1.5m+
Reviews
Reviews
Reviews
2k+
25k+
25k+
Daily deliveries
Daily deliveries
Daily deliveries
100k+
100k+
100k+
Products stocked
Products
Products
20k+
40k+
40k+
Daily orders
Daily orders
Daily orders
250+
250+
250+
Our van fleet
Our van fleet
Our van fleet
500+
500+
500+
Delivery drivers
Delivery drivers
Delivery drivers
2.2m+
2.2m+
5m+
Daily impressions
Daily impressions
Daily impressions
4x
4x
4x
App of the day
App of the day
App of the day
50m+
50m+
Orders
Orders
50m+
Orders
25k+
25k+
Daily deliveries
Daily deliveries
25k+
Daily deliveries
40k+
40k+
Daily orders
Daily orders
40k+
Daily orders
500+
500+
Delivery drivers
Delivery drivers
500+
Delivery drivers
4x
4x
App of the day
App of the day
4x
App of the day
As seen on
As seen on
As seen on
Our leadership
Our leadership
Our leadership
Our leadership
Our leadership
Larry Liu
Larry Liu
Chief Executive Officer
Chief Executive Officer
Zuming Xie
Zuming Xie
Chief Technology Officer
Chief Technology Officer
Julie Fan
Julie Fan
Chief Operating Officer
Chief Operating Officer
Judith Nelson
Judith Nelson
Chief People Officer
Chief People Officer
Larry Liu
Chief Executive Officer
Zuming Xie
Chief Technology Officer
Judith Nelson
Chief People Officer
Julie Fan
Chief Operating Officer
Investors
Investors
Investors
Investors
Investors
Our passionate and driven team is what makes it all possible.
Our passionate and driven team is what makes it all possible.
Our passionate and driven team is what makes it all possible.
Our passionate and driven team is what makes it all possible.
Our passionate and
driven team is what
makes it all possible.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're reuniting people with the food they love.
We're reuniting people
with the food they love.
We're reuniting people with the food they love.
We're reuniting people with the food they love.
We're reuniting people with the food they love.
Our mission
Our pledge
We're reuniting people with the food they love
We're dedicated to
serving the underserved.
Our purpose
We make authentic flavors
widely accessible for all
We're obsessed with giving our shoppers new and exciting ways to access familiar and unfamiliar tastes from every corner of the world.
How we taste life to the fullest
What we believe
This purpose forms our team's beliefs
that got us to where we are today.
01
Food has a deeply profound effect on our lives
It connects one generation to the next and ignites memories long past the meals we savor.
02
Food gives us power to express our personal identity
The more we share our foods, the more we care about each other.
03
Every cuisine is a common story to be consumed together
From familiar flavors of home to novel tastes that transport us, every meal is a story.
04
We dream of a day where no food is considered “exotic”
A world where every child is proud to open their lunchbox
Our story
Founded in the Bay Area
Delivering global flavors
nationwide for over 9 years
Over a decade ago, Weee! embarked on a mission to transform e-commerce, catering to the underserved Asian community and pioneering social commerce. Today, we proudly stand as America’s #1 Asian grocery app. By championing accessibility to unique food products, we’re inviting everyone to taste life to the fullest.
Founded in the Bay Area
2011
Larry builds his first e-commerce platform
Larry, Zuming, and Julie, driven by their passion for e-commerce, embarked on their entrepreneurial journey. Their first platform sourced chinese goods and sold them on other e-commerce websites where prices were higher.
2014
Inspired by group buying on WeChat
Inspired by a WeChat group's $10,000 collective purchase of Pacific cod fish, Larry and his friends set out to create a platform to facilitate group buying.
2015
The birth of Weee!
With a name echoing both social connectivity and excitement, Weee! garnered thousands of users after first launch to focus on group buying. The team raised seed funding from investors within our customer community.
2016
Raised capital to fuel growth
An investment from Goodwater Capital valued Weee! at $35 million, validating the company's potential and propelling it into a new phase of growth and innovation.
2017
Pivoted to direct-to-consumer grocery delivery
Recognizing the limitations of Weee!'s approach in focusing on group buying, the team pivoted to prioritize providing convenient access to cherished foods for Chinese immigrants.
2020
Pandemic era e-commerce injects a 700% YoY growth surge
Amidst COVID, the Chinese community in the U.S. turned to Weee! for essential food deliveries. Our efforts to increase offerings for East Asian and South Asian communities and the introduction of nationwide delivery enabled us to meet the increased demand during these challenging times. We grew our team to over 200 employees in the U.S.
2021
Acquisition of RICEPO: We introduce restaurant delivery
Weee! acquired Ricepo, an on-demand food delivery service catering to Asian communities. This strategic move transformed us into a one-stop destination to fulfill our community's diverse culinary needs. We now had over 5 fulfillment warehouses across the nation.
2022
Introduced Korean, Japanese, Vietnamese, and Filipino storefronts
2022 was a big year for us! Our product offerings soared as we expanded our East Asian and Southeast Asian selection, now boasting over 5000 diverse products.
2022
Acquisition of Anycart
We acquired Anycart, an e-commerce startup, to help us drive growth and strengthen our brand recognition.
2022
Introduced Global Marketplace
We launched Global+, a marketplace to purchase food products directly from Asia. Weee! customers can now enjoy an expanded selection of unique and authentic items.
2023
Introduced Fresh Daily
We revamped our restaurant delivery operations to introduce "Fulfilled by Weee!", allowing customers to conveniently include fresh bakery goods and restaurant deliveries in their grocery orders. Our delivery network grew to over 200 drivers serving customers across the nation.
No. 1
Asian grocery app
1.5m+
Reviews
100k+
Products
250+
Our van fleet
5m+
Daily impressions
No. 1
Asian grocery app
30m+
Orders
1.5m+
Reviews
2k+
Daily deliveries
100k+
Products stocked
20k+
Daily orders
250+
Our van fleet
500+
Delivery drivers
2.2m+
Daily impressions
4x
App of the day
50m+
Orders
25k+
Daily deliveries
40k+
Daily orders
500+
Delivery drivers
4x
App of the day
As seen on
Our leadership
Larry Liu
Chief Executive Officer
Zuming Xie
Chief Technology Officer
Julie Fan
Chief Operating Officer
Judith Nelson
Chief People Officer
Larry Liu
Chief Executive Officer
Zuming Xie
Chief Technology Officer
Judith Nelson
Chief People Officer
Julie Fan
Chief Operating Officer
Investors
Our passionate and driven team is what makes it all possible.
We're a community of foodies from all over the globe that believe every cuisine is a common story to be consumed together.
We're reuniting people with the food they love.
© 2024
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
© 2024
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
© 2024
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Delivery nationwide
Follow us online
© 2024
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy
Taste life to the fullest
You win some, you dim sum
Bitter melons, sweet deals
You're the Kyoho to my heart
Wok the walk, talk the talk
We're jumping for choy