Repair and Strengthening Shampoo adopts a vegan formula. The 90% natural extract formula uses the power of plants to luxuriously cleanse the hair and gently remove excess oil, product residue and pollutants that cause hair damage. Strengthen and repair damaged hair at the same time. Creates bonds at the core to strengthen strong strands Protects hair from heat damage up to 450°F and UV rays (the drying effects of the sun) Pure-fume™ scent from Aveda Suitable for all hair types and textures Color-treated and chemically treated hair is free from silicones, sulfated cleansers, parabens, mineral oils and synthetic fragrances