From Nagano Prefecture Kamiakari

Japan's first overseas export specialized farm.

"(Nagano Prefecture / Ina) the rice factory’s farm."

This Japonic(traditionally farmed)rice is a relative of the Koshihikari variety and was discovered due to its giant.
It is a special rice with 3 to 4 times as much germ as normal brown rice.
Upon first bite, it is impressive that the giant germ (which is the characteristic of Kamiakari) explodes in the mouth.
Sweetness appears first, followed by the familiar savory rice flavor which continues until the aftertaste, which remains umami.
 

How to Cook Delicious Rice