90% natural shampoo designed for color-treated hair to help enhance shine. Contains Silk Amino Complex, which combines clay, amino acids and silk to penetrate deeply into the hair cuticle and transport moisture for ultimate full color. Helps maintain natural hair color and Vibrant color after dying your hair. Lock and balance color in one easy step Create custom shades by blending colors for endless possibilities Can be used weekly or daily, depending on desired results Sulfate- and paraben-free and gluten