A high-performance shampoo for enhancing shine & neutralizing yellow tones Developed with 86% naturally-derived ingredients Contains ORGANIC Centaury, a plant-based pigment with bluish undertones traditionally used to give hair a pretty silver sheen Revives the radiance of grey, white, or platinum blonde hair by actively neutralizing yellowing Gently cleanses without irritating the hair or scalp Coats the hair with subtle cold tones, leaving it soft, easy to style, & truly radiant