No Brand is very popular in Korea with 258 locations.

No Brand’s offerings primarily comprise their eponymously branded products ranging from frozen foods, ready-to-eat meals and snacks, cleaning supplies, cosmetics, small electronics, and essential household goods. And, unlike the aforementioned discount chain giants, the No Brand store is the smaller and streamlined version of its big sister, E-mart, with both stores belonging to the Shinsegae Group. 

The store’s marketing slogan is “It’s not about the brand, it’s about the consumer!” ("브랜드가 아니다, 소비자다!"), emphasizing their consumer-centric approach as demonstrated in their reasonably-priced private label products that are manufactured by reputable domestic and international manufacturers.