A revitalizing violet shampoo that gently cleanses & immediately illuminates blonde & silver hair Formulated with Pure Violet & Reflective Pearlized Pigments to correct brassiness, yellow tones & impart luminescent brightness & shine Contains Oribe Signature Complex (Watermelon, Lychee & Edelweiss Flower) to defend hair from oxidative stress, photoaging & deterioration of natural keratin, while protecting hair from drying & damaging of the elements Loaded with Brightening Complex (Lemon, Ginger Root & Chamomile Extracts) to optimize shade & tonality Infused with Lavender Extract to nourish damaged & brittle hair while conditioning hair Enriched with Swiss Garden Cress Sprouts, high in phytonutrients, to detoxify & protect hair from environmental stress factors, pollutants & natural oxidation to maintain color vibrancy Multi-UV Protection shields hair from the color-depleting, fading & drying effects of the sun's rays & UV exposure Leaves hair healthier & lit from within with beautiful color Can be used daily