A 94% naturally derived, pure vegan & color-keeping shampoo. Gently cleanses hair while reducing color fade. Formulated with botanical cleansers for cleansing color-treated hair without stripping to minimize color wash out. Contains neutralizing power to neutralize color-dulling particles to help protect hair. Enriched with dual-charged molecules to create a protective shield to keep water from penetrating into hair. Infused with apricot to nourish & smooth cuticles. Helps keep hair soft, bouncy & hydrated. Features Aveda’s own Pure-Fume TM aroma with osmanthus, certified organic orange, cypress, cedarwood & other pure flower & plant essences. Suitable for all hair types. Safe for color-treated, highlighted & chemically processed hair. Cruelty free & silicone free & sulfate cleansers free.